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Friends & Foundation of the Rochester Public Library (FFRPL)

Director of Marketing & Program Development

August 2017 – May 2026

Changed Funding Request approval process to capture anticipated impact of programs/projects (vs. just amount of money sought by departments/divisions).
Consolidated the Annual Campaign letters with program marketing materials for reduced expenses, increased efficiencies and improved customer service.
Worked with committees to curate and present FFRPL's Legacy programs: Books Sandwiched In series of reviews, Tuesday Topics, and annual Sokol H.S. Literary Awards

View Books Sandwiched In brochures:

Spring 2026

Spring 2025; Fall 2025

Spring 2024; Fall 2024

Spring 2023; Fall 2023

Spring 2022; Fall 2022

Spring 2021; Fall 2021

Spring 2020; Fall 2020

Spring 2019; Fall 2019

Spring 2018; Fall 2018

Reimagined the Tuesday Topics series to highlight Library programs and services, leveraging in-person events and live-streamed talks to further educate patrons and funders about the Library year-round. View Tuesday Topics brochures: 2026; 2025; 2024; 2023; 2022; 2021; 2020; 2019; 2018
Initiated and implemented an online student submission, committee review and judging process for the literary contest.

View Sokol programs: 2026, 2025, 2024, 2023, 2022, 2019, 2018

(virtual events 2020 and 2021 during COVID; no programs)

Served on the Art Selection Committee for the Rundel Terrace Revitalization project, representing FFRPL; helped select Chevo Studios from Colorado (Andy Dufford, Owner and lead artist); the ribbon cutting and dedication of the Terrace was held August 2022.
Led FFRPL's/RPL's participation in the Fringe Festival 2018-2022; served as Venue Manager.
Oversaw FFRPL's/RPL's involvement in community partnerships, such as Rochester Reads events through Writers & Books, and the Anthony Mascioli Rainbow Dialogues with the Rochester Rainbow Union (formerly the Out Alliance).
Served on the Marketing Team for Central Library and City Branches.
Served on Central Library's Program Team.
Served on Central Library's Exhibits Team; helped to plan, present and promote the annual juried Art of the Book & Paper exhibit; received a personal 'Excellent Service Award' 2023 from the RPL Board of Trustees and Management Team; helped transition AOTB&P to the CaFE ('Call for Entries') platform.
Volunteered for the 2020 Task Force charged with creating the Library's online antiracist resource guide Understanding Black Experiences.
Created and implemented a fully integrated marketing plan across all platforms.
Sourced and created content for brochures, flyers, ads, annual reports, social media, weekly digital newsletters, and web site.
Initiated FFRPL's first-ever annual report. Researched and wrote the reports.
Wrote and designed orientation/training materials for Board Members
- View the FY2025-26 Board overview
- View the FY2024-25 Board overview
- View the FY2023-24 Board overview