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Friends & Foundation of the Rochester Public Library (FFRPL)

Director of Marketing & Program Development

August 2017 – present

Work with committees to curate and present FFRPL's Legacy programs: Books Sandwiched In series of reviews, Tuesday Topics, and annual Sokol H.S. Literary Awards

View Books Sandwiched In brochures:

Spring 2025

Spring 2024; Fall 2024

Spring 2023; Fall 2023

Spring 2022; Fall 2022

Spring 2021; Fall 2021

Spring 2020; Fall 2020

Spring 2019; Fall 2019

Spring 2018; Fall 2018

Shifted the focus of Tuesday Topics to highlight Library programs and services, utilizing the archived live-streamed talks as marketing collateral to further educate patrons and funders about the Library.

View Tuesday Topics Winter brochures:

2024; 2023; 2022; 2021; 2020; 2019; 2018

View Sokol programs: 2024, 2023, 2022

Led FFRPL's/RPL's participation in the Fringe Festival 2016-2022; served as Venue Manager.
Oversee FFRPL's/RPL's involvement in community partnerships, such as Rochester Reads events through Writers & Books (2014 - 2022) and the Anthony Mascioli Rainbow Dialogues with the Rochester Rainbow Union (formerly the Out Alliance).
Serve on the Marketing Team for Central Library and City Branches.
Serve on Central Library's Program Team and Exhibits Team.
Volunteered for the 2020 Task Force charged with creating the Library's online antiracist resource guide Understanding Black Experiences.
Create and implement a fully integrated marketing plan across all platforms.
Write all copy for brochures, flyers, ads, annual reports, social media, e-newsletters, and web site.
Initiated FFRPL's first-ever annual report. Serve as project manager for the report each year.
Write and design orientation/training materials for Board Members
- View the FY2025-26 Board overview
- View the FY2024-25 Board overview
- View the FY2023-24 Board overview